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PDMA-India’s annual flagship conference PDMA-India NPD Conference 2018 will be conducted on 14 & 15 December 2018 at Indian Institute of Technology Madras. The conference committee has shared some of the new features of the conference such as business plan competition, awards for the best articles and the introduction of the Outstanding Corporate Innovator award for the industries who excelled in new product and service development. 

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A total of 17 economies compose the cluster of ‘innovation achievers’ this year. This group has grown this year relative to 2016. Most of these economies—nine in total—come from the Sub Saharan Africa region, followed by three economies in the Eastern region of Europe. Table A shows the list of innovation achievers; particularly notable is the consistent progress in Sub-Sahara Africa, with some new economies, such as Tanzania and Burundi, joining this group.

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The Strategy chapter covers various types of strategy, from corporate through business and functional strategies. An emphasis is placed on the innovation strategy, particularly as it sets out the framework, and provides direction, for product development. The benefits and limitations of specific innovation strategic frameworks are discussed. The role of supporting strategies from technology, marketing, platforms, intellectual property, and capability are presented, both as being directed by higher level business strategy and in their mutual contribution to the overall business strategy.

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Innovation as the Key Driver of Sustainable Agriculture and Future Food Security in the Developing World 

by CHANDRAJIT BANERJEE Director General Confederation of Indian Industry

The primary obligation of a nation is to protect its citizens from hunger and malnutrition by enabling sustainable and equitable food production and distribution channels. The developing world, characterized by gross economic and social inequalities coupled with inequitable access to safe, nutritional food and quality healthcare, requires innovation to meet the ever-rising demand for food and to sustain its agricultural growth.