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PDMA-India’s annual flagship conference PDMA-India NPD Conference 2018 will be conducted on 14 & 15 December 2018 at Indian Institute of Technology Madras. The conference committee has shared some of the new features of the conference such as business plan competition, awards for the best articles and the introduction of the Outstanding Corporate Innovator award for the industries who excelled in new product and service development. 

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The Strategy chapter covers various types of strategy, from corporate through business and functional strategies. An emphasis is placed on the innovation strategy, particularly as it sets out the framework, and provides direction, for product development. The benefits and limitations of specific innovation strategic frameworks are discussed. The role of supporting strategies from technology, marketing, platforms, intellectual property, and capability are presented, both as being directed by higher level business strategy and in their mutual contribution to the overall business strategy.